From her years at Rolex to her meetings with Federer, Saint-Pierre’s Isabelle Drake tells of her journey into Swiss watchmaking

Thirteen years as a communications assistant at Rolex, a stint in the marketing department at Tudor. Saint-Pierre Isabelle Drake has blazed a trail in Swiss watchmaking, to say the least.

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However, after leaving the archipelago in 1998 to complete a BTS in Management Assistant, no one had predicted such a path for her. “In 2005, I started working at Multicuers, a company that deals in subcontracting of leather or crocodile straps. In 2007, I had the opportunity to tour the entire Cartier factory. When we open the doors of this world to you, it “Feeling fond of you.”

Following ? A clear and ambitious ambition to one day work at the famous Swiss watch manufacturing brand Rolex. Prestigious watches fascinate him, the state of the manufacture fascinates him. So, she gets in touch with a recruitment firm to hire her.

I was very lucky, he was looking for someone. I started there in 2007 as a temporary employee. Then in 2008, I joined the Sports Promotion Division as Project Manager and then “Decors” Sales Administration Manager.

Spent thirteen years at Rolex, then a stint at Tudor, “Little Sister Assistant” Swiss brand. So obviously, Isabelle has seen a lot of people over the years. And beautiful people, including some celebrities. “I met Roger Federer several times. Once at the Basel fair, and another time at Rolex headquarters. He had recently won the Australian Open, and he came to give us his cup. The good energy it radiates It’s crazy.”

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©Isabel Drake

Apart from meeting people, the most important thing is the kind of information a marketing project manager develops. In a highly competitive environment where toughness is essential, Saint-Pierres thrives. “I do that thing I always wanted to do this.”

Recently a new challenge arose in front of a 43 year old woman. In parallel to her new position at Frédéric Constant (a Swiss watch brand), Isabelle completed an MBA in Business Development and Strategic Sales, which is equivalent to a BAC+5. “It was trying. But when my teacher told me there were only 5% of people who completed the course, it gave me extra strength. It all started with a simple BTS.”

Isabelle Drake with MotoGP rider Nicky Hayden
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©Isabel Drake

A unique and inspiring journey. After leaving the archipelago in 1998, Isabelle encouraged the youth of Saint-Pierre and Miquelon to undertake the most ambitious projects. “The youth of Saint-Pierre and Miquelon must believe in it. If they have goals, they must go for it. They can do it.”